USA Network sent out the following press release, hyping WWE as having reached mainstream status in pop culture:
Since Monday Night RAW has returned to USA Network, the program has helped USA become #1 in basic cable prime across all demographics and brought new, younger viewers to the network. In 2006, RAW's first full year back on USA, the show averaged a better household rating (4.04) than in three previous years on Spike TV. RAW has also delivered 13% more P18-34 (1.4 million) and 9% more P18-49 (2.6 million) than Spike had the previous two years. On the February 26, 2007 broadcast of RAW, more than six million viewers tuned into USA Network for the show, the largest number since 2002.
WWE rose to the heights of its popularity while on USA Network during the mid-1990's and early 21st century, then saw a pop-culture drop-off while on Spike TV. Monday Night RAW returned home to USA in October of 2005 and since then has come back with a vengeance to mainstream pop-culture. In 2007 to date, RAW is averaging a household rating of 4.01, with 2.8 million in P18-49, 1.5 million in P18-34 and 2.5 million in P25-54.
On network television within the past year, WWE Superstars such as John Cena, Triple H, Edge, Stone Cold Steve Austin, Candice Michelle, Mick Foley and others have appeared on The Tonight Show with Jay Leno, Late Night with Conan O'Brien, The TODAY Show, Live with Regis and Kelly, The Late Late Show with Craig Ferguson, Jimmy Kimmel Live, MadTV and many others. In the print media, there have been features and mentions in People Magazine, Entertainment Weekly, TV Guide, Us Weekly and OK! Magazine.
WWE's mainstream popularity is supported by leading Web portal Yahoo!'s rankings which listed WWE as the second most searched item for 2006, outscoring such notables as Paris Hilton, American Idol, Jessica Simpson and Pamela Anderson. RAW has featured appearances by Donald Trump, Kevin Federline, The Rock (former WWE Champion turned movie star), and the cast of MTV's Jackass as well as professional athletes from the NFL, NBA, MLB and NHL.